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Beyond MVP Launch: Building SaaS Products that Scale



Defining your value proposition, building a simple product, and launching it into the market gets you to the starting point. Refining your offering and beginning to scale is an entirely different animal.


In this recorded webinar, you will meet with Kirk Klobe (CTO, HabitAware, Time Magazine's most Innovative company), Dustin Bruzenak (CEO, Modern Logic), and Zach Hoene (VP of Strategic Partnerships, Lighter Capital) as they discuss key takeaways from their vast experience launching and scaling SaaS companies.


This webinar covered:

1. Lessons learned from Modern Logic with decades of working with pre-MVP & Post-MVP SaaS companies;

2. Planning to Scale;

3. Insights from HabitAware, a post-MVP, 2018 MN Cup Winner, and Time Magazine’s most innovative company.


About Modern Logic: Modern Logic is a digital product studio. Our approach to innovation helps grow your digital ecosystem by solving difficult problems with technology, humanity and empathy. Our experienced team comes from some of the best technology companies in the business, such as Adobe, Apple, and Microsoft.


About HabitAware: HabitAware is a body-focused repetitive behavior detection device aimed at bringing awareness and mitigating behaviors such as hair pulling, nail-biting, and skin picking. HabitAware has been named Time Magazine’s Most Innovative Company (2019), received two significant NIH grants, and has been featured in a number of articles including the Washington Post.


About Lighter Capital: Lighter Capital has revolutionized startup financing by making it easy for entrepreneurs to quickly access up to $3 million in growth and working capital with zero dilution and full control over how to use the funds. Lighter has provided financing to 400+ companies, totaling over $200M, including MapAnything, Jive, Quip, and more.


Additional Resources:


• Apply here ➤ https://www.lightercapital.com/apply/


• Learn your Cost of Capital using our Cost of Capital Calculator ➤ https://cost.lightercapital.com/


• Read our latest Startup Finance Playbook: Finding the Right Financing For Your Capital Needs ➤ https://www.lightercapital.com/the-start-up-finance-playbook/


• View our The Rise of Revenue-Based Financing Guide ➤ https://www.lightercapital.com/alternative-finance-options-for-tech-startups/


• Watch the Founders Series 2020 ➤ https://www.youtube.com/watch?v=L0k_2FnZ3T8&list=PLNFr1vxr7rJGgUzlwB7AnRm3xA20zo6xZ


• Guides & eBooks ➤ https://www.lightercapital.com/guides-and-ebooks/


• Our Community ➤ https://www.lightercapital.com/clients/


• Contact Lighter Capital ➤ https://www.lightercapital.com/contact/

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